the internet ideas blog

Sunday, March 30, 2008

Who is your target market?

The figures just came out for home internet users in February (tracked by Nielsen Online). Over 150 million people use internet at home everyday in the United States alone. If you don't think this represents a part of your potential customer base, think again!

Another recent survey of over 13,000 Internet users aged 18 and older conducted in February 2008 (
by Burst Media) found that people are expanding the number of sites they are visiting and the frequency of site visits over the last year. Three out of five, 60% of respondents, are visiting more sites in a typical week than a year ago including people over the age of 55. We have every reason to believe this trend will continue.

If you are thinking, "I only sell to businesses," remember that many of these people work for companies and can potentially influence a buying decision for b to b.

Who is your target market?

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