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Monday, May 10, 2010

Tag! You're It!

I've been working on completing my certification for Google Analytics and I've been getting a good refresher on some of the finer points that really help bring your website activity to life. Today I want to share (or remind) you about tagging!

Whenever you are running a pay per click or email campaign, even when you are just linking from referral sources, use a tagged link! By taking the time to tag your link the analytics program can show you exactly which traffic came from email, or the paid ad, or the specific referral site.

Tagged links can be built to show not only the source (website, email etc) they can show which keyword was used, which product was clicked, and which specific content was used (ad version 1 or ad version 2 etc.).

Once the link is tagged, you can check your web analytics program to discover exactly which sources are performing best. You can also drill down on those sources and discover which yielded the best qualified visitors to your site. Which source yielded the highest page views, time on site ect.

Sure it takes a bit of extra time to get this done but the results are really worth the effort if you want to get the most of your advertising dollars.

Need help tagging and tracking links / ads for your site? Give me a call or email.

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