Wednesday, September 22, 2010
A Twitter Conundrum
I was thinking about this last night. Why is it such a great thing to have thousands of followers on Twitter? Who can keep up with it all? And why are there people with thousands of followers who don't follow any back? Why do they have klout?
I was looking at the followers I have yesterday, those I follow, those I don't etc. and thinking about who these people are, do I really know them? Have I conversed with them. It's nothing like Facebook where I can tell you exactly who each person is and why I am their friend and vice / versa.
Twitter can be great for making new friends but I think that it's getting to the point that there are far more people on twitter who just follow everyone for the sake of following and a lot less who follow only those that are of true interest to them. For example, last week I was followed by a large number of chess related tweeps. I don't talk about chess anywhere in my posts or my profile. Sure I've been known to play a game or two but nothing that would warrant follows from chess players, naked chess players included.
So is being on twitter and talking about your product or service a bit like throwing spaghetti on the wall or akin to advertising on tv - hoping your exact target is watching while your ad is running? It seems to me that it's getting that way.
In the beginnning the people who followed me actually talked to me. I followed people that had businesses I was really interested or people who had something to say worth reading. I wonder if the people following me really care anymore. I know I care about who I follow!
For example, I don't follow people who's profiles tout get rich quick schemes or promising to get you thousands of followers on twitter (go figure). I don't generally follow people from other countries unless they are really interesting because honestly, I won't ever have an opportunity to do business with them or they with me.
I also don't follow all those people who say they work in social media or internet marketing right after they tell you they are a teacher, a sales person, etc. I think all of us that really are in internet marketing know that you can't be one on a part time basis - you either do it all in or you're not successful.
I follow people who have something worth reading, who offer something I'm interested or who might be someone beneficial to work with / know. Sure that sounds selfish, but I would expect the same from any other tweep.
Here's the real conundrum, and interestingly there was a post I saw today that looks at this from a slightly different angle as well: If I don't have thousands of followers, people who want to hire someone who is good at social media will think I don't know about it...
Actually I know a lot about it. I am just choosy, not just for myself but for my clients as well, they aren't following everyone on the planet either. . . But the purpose behind that concept that will probably fall on deaf ears.
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