So today Chris and I are sitting here working on a client website, reworking the style sheet and adding to the content when I said, "I think it just needs an image" and Chris replies, "Yeah, a little blah reduction."
Pretty funny but true! It's so easy to get caught up in the words on the page, the descriptive text, the headings, the key words. Good web developers recognize that people are visual beings and beyond breaking up the "blah" the right images can further convey the primary message on the page. The key is to choose the right image.
So many times we see photos of the "office" on attorney websites, photos of a real estate agent instead of the homes they are selling. What exactly are you selling? Do your images really portray the product or service?
When choosing images for your website look for pictures that are impactful, uncluttered and elicit the desired emotional impact. Always take the time to size the images appropriately. And remember to use alternative text tags! Using the right image can go a long way toward showing that what you are selling (whether product or service) is real.
Our favorite resource for images (other than photos provided by our clients) is iStockPhoto.com. If you need help with blah reduction, give us a call or email :)