the internet ideas blog

Wednesday, January 04, 2012

Here's a question . . .

Can anyone tell me why automotive websites have photos of the mechanics all over the place but no one shows a photo of the happy repair customer getting their keys back?

You might wonder where this came from but today I am working on a website for one of my original customers from back in 2004 - they are having their 2 websites redesigned and they are in the auto/truck repair business. Like many web designers, I often 'surf the net' looking for ideas and inspiration. Today I noticed how many auto websites are 1) poorly designed overall and 2) don't have any satisfied customer photos or comments.

There are several immutable truths when it comes to convincing visitors to do business with you and one of them is the trust that is instilled when you see the smiling face of the happy customer and read the comments. It's great that there are happy, smiling, clean mechanics (who never really look just that way) but what instills more confidence? The happy customer or the happy mechanic?

Of course just writing this blog raises the bar on what I will have to deliver for my clients - because at this point if I don't do better than what I've seen, I'm no better than the rest. So the gauntlet has been thrown & the challenge is on!

Would be interested to read your opinions - feel free to leave your comments :)

PS. this is day 5 of my 365 days of blogging . . . still going strong and haven't missed a day - yet!

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