the internet ideas blog

Tuesday, March 20, 2012

Website tonight won't get you found tomorrow . . .

There are a lot of companies out there that offer their "quick" website programs.  Companies that don't have anything to do with providing web services are even getting in the mix like Vista Print and Intuit.  Then there are the large web companies like GoDaddy.

The problem is, these free and almost free services don't really get the job done when it comes to marketing your business online. I get quite a few phone calls and inquiries from people who want to market their business online but have started with one of these quick website companies.  

These website providers lead well meaning business owners to believe that their offer will get them online attention. The problem is, as enticing as the offer may sound, the elements that are necessary to be found, engage visitors and get customers are still missing.  

Worse yet, they promote features like "search engine submissions" or "search engine optimization." Sounds great on the wrapper but what you really need to know is that you don't have to actually submit your sites to search engines because they are now so advanced they are crawling the web constantly picking up new information.  And as far as optimization . . . well I have yet to see one of the quick and easy website providers actually provide staff, reports or anything resembling actual optimization efforts, not to mention the now crucial social media integration.

So just a word to the wise.  If you've put up a "quickie" website  don't expect results to follow.  The return on your investment is proportional to what you put into the project.  When you're ready to get serious with your online marketing campaign, ask a professional to help -you'll be happy you did!

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